Cedar came to rural children’s aid

In March 2019, Cedar Foundations together with its kind-hearted clients and the Southern Daily, donated about 20,000 educational books and went to Bijie together to accelerate the implementation of the public welfare project “Southern Weekly Ark-Children Protection Plan”.

Southern Weekly Ark-Children Protection Plan, co-initiated by Southern Weekly and China Social Welfare Foundation is meant to ensure a safe growth for leave-behind children in rural areas and migrant children in urban areas. Cedar Holdings have conducted researches and discussions with Bijie government officials over the issue about those leave-behind children, made donations to the local area, learned inside out the living and education of the leave-behind children through interactions with teachers and students there.

According to Zhu Qiang, Deputy Editor-in-Chief of Southern Weekly, as a socially responsible company, Cedar Holdings has given attention to and supported the development of public welfare undertakings for a long time. The company has contributed a lot to building schools and other education aids for children. Cedar's support for Southern Weekly Ark - Children Protection Plan is also an important task for its targeted poverty alleviation and poverty alleviation through education. Starting from the Southern Weekly Ark - Children Protection Plan, the two organizations jointly promote local society and education progress.

This joint effort is an important part of Cedar helping lift Bijie out of poverty. Cedar Holdings has been insisting in doing business with integrity and giving back to the society for years. In the new strategic goals proposed by King Cheung, Chairman of the Board of Cedar Holdings, in his new year speech for 2019, social welfare will be a focus among the company’s diverse businesses. Right now, based on Cedar Foundation, which is a non-profit organization, Cedar Holdings subjects projects including targeted poverty alleviation, culture preservation, community care and charity to specialized operation.